Place Ads Correctly for Maximum Profit

A large portion of people on the internet use Google adsense, yahoo! publisher network or other types of pay per click advertising companies to make a passive income.
So – if you are making an income from these types of ads, you need to make sure that they have maximum effect – which means – the right placement, the right format, and the right number.

Placement of Ads
The first thing involved, to make sure your ads have that regular visitors, is placing them in the right place.

Now this does depend on the type of website, but in general, it has been found that more people will look at ads that are placed just at the top of the centre of the page. This is because, it has been found that this is where our eyes are automatically drawn to.

On the Google AdSense Help Centre, they have drawn up a “heat map”, which shows where (in general) you are more likely to have success with your ads.
The darker orange is the most successful placement for ads, and the white is the least successful section.

A lot of people with blogs will place the ads in their righthand sidebars. If you look on the map you will see that this is the place that people are least likely to look at. If you are writing a blog, the best place would appear to be just above the post.
Although – people have also found as much success by having ads directly beneath the post as well. That way… people finish reading the article, and their eyes automatically carry on to your ads.

Formatting Your AdsIt has been found that people like ads that look similar to the website itself – this is due to becoming “ad blind”, and not paying attention to anything that looks like an ad (a bit like muting the ads on TV, our minds tend to “mute” information that may not be important, and after a while we do not see the ads – even if they are of interest to us).

So… this means using the same colour, the same font, and the same text size, will generally get more visitors that ads that are strikingly different. You are not trying to deceive your visitors, into thinking that the ad is a part of the text – you are trying to combat “ad blindness”, and show them ads that may actually appeal to them.However. This does not always work. In places like forums, where people are focused on the topic on hand, they do not tend to pay attention to the ads, regardless of whether they look different or the same. Some forums have been rather successful at using completely contrasting colours – so that the ads are “in your face” and stand out. Whether you blend ads, or make them contrasting really depends on your type of website or blog. You need to play around and find what works for you. It can be the difference between a 1% click through rate, and a 10% click through rate – so is certainly worth the work and effort.

Right Number of AdsThe biggest mistake that people make, are placing more ads than necessary on their websites or blogs.
Taking Google AdSense as an example – just because you are allowed to have 3 ads, and an ad block it doesn’t mean that you should.

Sometimes if you have more ads than necessary, it will force people to leave your page, because they can not be bothered looking at all of the ads. You will also get paid less per click, with more ads on the 1 page – as they are all creating impressions, and lowering your click through rate.The rule is – keep your ads to the absolute minimum – so that your visitors don’t feel like they have just walked into a giant billboard. If you follow these tips, and play around with your own website, you are sure to see an increase in visitors to your ads. The most important thing to take from this post, is that websites (like people) are all different. They attract different visitors, and all contain different information. You need to experiment – just because it works most of the time, it doesn’t mean it is the best for your website.

7 Steps to Place Online Classified Ads to Boost Commission

For affiliate marketing entrepreneurs, it is a great idea to use multiple affiliate marketing traffic strategies to drive a lot of high quality traffic to your affiliate website. One of the most effective affiliate marketing traffic strategies is to place the online classified ads in the classified ads directory website. With the direct-to-the-point classified ads and affiliate links (or affiliate website), the opportunities to earn more affiliate commission will be opened definitely and increased continuously.

You will discover and learn great tips and steps to write the high effective online classified ads to convert the readers to buyers and boost skyrocket your affiliate commission. Many studies reveal that those online classified ads directory websites are very popular and the most significant place where the sellers and buyers meet. However, without the proper techniques of writing great classified ads, it is obvious that you can not generate more sales and earn a huge of affiliate commission online.

1. Identify Your Own Target Audiences. The first steps before writing your own online classified ads is to identify your own target audience. You have to define the characteristic and the behaviour of the people in the market. Obviously, it has been proven that they will help you get better understand exactly the people and the market. Also, you have to find out the problem and propose the solution for what people are looking in the market.

2. Decide What Action You Want People to Take. The second step of writing the effective online classified ads is to decide what kind of action you want people to take. There are many actions such as subscribing the opt-in list, buying your affiliate products, downloading your free articles or downloading a package of reports. This is a great step to identify and decide the purpose of your online classified ads. With the precise target audiences and action you need people to take, you are in the great position to generate more sales and earn affiliate commission through the online classified ads.

3. Address Clear, Complete and Concise Benefits of Products. This is a critical step to convert the readers into buyers. You have to list all possible benefits of products toward to your readers (or potential buyers). Many experiences show that you can sell your affiliate products easily with the clear, complete and concise benefits, not product features. You can start thinking about how your product can help other people better. Perhaps, you can start with the following questions: (1) What do they get when they buy your products? (2) Do your products help them better? (3) What is inside for them? (4) Do your products solve their problems?

4. Include A Strong Call-to-Action Phrase. To success in writing the online classified ads and achieve the actions what you want people to take; you have to state clear and strong call-to-action phrase into your classified ads. With the call-to-action phrase, you are asking your people to do the action what you need. However, to write the strong call-to-action phrase, you have to keep in mind that you have to provide clear, complete and concise. With the clear, complete and concise call-to-action phrase, the opportunities for people to click through your affiliate links or visit your site are increased. Also, the opportunities to generate more sales will be increased.

5. Focus on the Online Classified Ads Layout. Many studies reveal that ignoring the proper layout is not a great idea for writing the effective online classified ads. It has already proven that the layout is one of the most significant elements for your success in writing online classified ads. There are many kinds of layout formats such as bolding, italics, underlining, colour and white space. You should focus on those layout formats for your online classified ads. However, the highest recommendation is that you should not overdo it. With the overdo action, your online classified ads will look like spam ads. Generally, there are no any rules for laying out the online classified ads. You have to test the layout and keep monitoring for maximize your benefits.

6. Test the Online Classified Ads Style. To maximize the benefits of your online classified ads, it appears that you should test extensively the style of your ads between plain text and HTML. Many studies reveal that you have to monitor, track and evaluate the style closely in order to ensure that you are maximizing the benefits of online classified ads. Also, you should monitor closely which style can generate more sales for your business. The highest recommendation for formatting the online classified ads is that you have to write effectively and format the online classified ads professionally and catchy.

7. Submit Your Online Classified Ads. The last step to boost skyrocket your affiliate commission, through the online classified ads with the embedded affiliate links or affiliate website, is to submit manually those ads to well-known and good ranking classified ads directory. Obviously, you should list all your ads in the classified ads directory website as much as possible. There are many online classified ads directory websites on the internet. You can start searching from the search engines. The highest recommendation online classified ads directory website could be Craigslist website.

Final thoughts, the online classified ads are great alternative ways to boost skyrocket your affiliate commission. You can increase your sales and profits dramatically when you place the effective and professional online classified ads and list those ads in the directory website. All you have to do are to: (1) to identify your audience (2) decide the action for your reader (3) place benefits (4) include strong call-to-action phrase (5) focus on layout (6) test the ads style and (7) submit the online classified ads. With these tips and steps, you will be in the great position to write high conversion rate online classified ads and increase your profits online.

Are In Text Ads Relevant to the Content

Yes, In Text Advertising is a form of Contextual Advertising

I was browsing through a magazine – a real one with paper pages – and noticed a lifestyle article about a new mattress that uses three-dimensions. Well, I wondered, don’t most mattresses have three dimensions? But then, on the next page, a full-page advertisement announced a new 3D mattress. Hmm… was that a coincidence? Of course not. The magazine sold the mattress ad and probably added an editorial article about the new technology. Most magazines try to separate editorial content from advertising, to keep appearance of professional writing. Separation of paid-for ads and actual content is considered ethical. In this instance, they were not that subtle. But wait, what’s so wrong about relevant ads? There seem to be a big difference in our expectations between the offline world and the online arena. While in traditional paper publications we prefer content which is clear of advertising interests, when it comes to the Internet, we actually expect the ads surrounding the content to be highly relevant to the content.

As website publishers we in fact insist of showing the most relevant ads, hoping they will yield higher click-through rates and revenues. The visitors somehow accept this as being supplemental to the content. Google AdSense ads are responsible for this revolution. Since the ads are placed through automated algorithms, we don’t see them as affecting the editorial considerations of the publisher. Moreover, if the ads are not relevant, we usually complain about it.

In text advertising is a form of contextual advertising. As such, in text ads are attached to hooks – highlighted terms within the content – and they are relevant to the terms and the content of the page. So, if your question is simply – are in text ads relevant? The answer is positive. Yes, in text ads are relevant to your content. But since there are examples where they are less relevant, this question calls for some further discussion.

No Perfect Guarantees

One of the publishers I’ve been working with has integrated in text ads for the first time. During the first month, we served ads to no less than 20 million unique visitors. When summarizing the first month’s results, the publisher was generally very happy with the revenues and feedback, but he highlighted one email from a frequent visitor, who complained about an ad that was not relevant. My first response to the complaint was – Great, this is good news! How come? Simple. It’s true that an irrelevant ad is not a good user experience. But, if we had one complaint out of 20 million visitors, we have a very good success ratio. There are no guarantees that any contextual advertising technology would be perfect. There’s nothing like a bullet-proof method with perfect relevance, not even Google AdSense, and as long as the vast majority of ads are relevant, this should suffice.

Is it really not relevant?

In text ads can be less relevant when the content is not focused. Any contextual algorithm, as smart as it can be, would have problems with pages that are a mix of issues. In such cases, the ad should at least be relevant to the hook – the highlighted term.

Another factor that can reduce relevancy is geography. When the visitor comes from a country with less online advertising, it could be difficult to match the ads with high relevancy. To improve this, make sure with your provider that he has enough advertising coverage in the countries where your most important visitors come from, and be tolerant to less relevant ads in other regions.

Last but not least, relevancy is in the eye of the advertiser. While you may think that an ad is not relevant, take into consideration that the advertiser has specifically chosen to match the ad to the term and context. A professional in text ads provider only places ads with direct response to advertising campaigns which target context and terms. For example, if the chosen term was “London Hotel”, you would probably expect a travel ad. But then, if you see an ad for a t-shirt website, don’t be alarmed. It could be that this t-shirt website is now selling new Madonna merchandise, and Madonna is on her way to a big concert in London; hence, the advertiser is trying to target tourists who head to London for the show.

Are your Hooks Relevant?

In addition to measuring the relevancy of the ads to the content, another important factor would be the relevancy of the highlighted terms to the content. Before any visitor hovers over an ad, visitors show interest in links which are relevant to the content. When the highlighted terms are relevant, you should see higher rates of hovers. Matching the ads themselves comes next. So first, ask yourself – are the terms relevant? This should be a good start.

You can improve In Text Ads Relevancy

In these cases when you still feel that the in text ads on your website are not relevant enough, consider the following options. First, calculate how serious this issue is. If you’re thinking about just a few ads out of thousands, then it’s probably not a serious problem. Second, consider the context and the geography – the more focused the content, and the bigger the market for online advertising in this country, the higher the relevance should be. If the market is not that big and the content is not very focused, achieving high relevancy would be difficult. Third, look from the advertiser’s point of view – he thought the ad is relevant, so try to understand it.

If, after considering these options, you still feel that the ads are not relevant, then it’s time to contact your in text ads provider. There’s much you can do together. Your provider can work with you to improve the algorithm and customize it to your website, direct specific advertisers to your website, and assist you with monitoring and analyzing results. After all, it is contextual advertising.

Top 10 Reasons Not to Use In-Text Ads

In-Text Ads Pros and Cons

If you’ve been reading my blog, you probably know that I like in-text ads as a website monetization solution that doesn’t interrupt visitors, and that I even work for an in text provider. But I do know that some people out there are still against in-text. So to help them out, I thought I would come up with the top ten reasons not to use in-text ads. This way, when your in-text-loving friends brag about how good they are, you will be armed with some reasons why not to use in-text ads.

1. They don’t jump around

We all just love flashy animated banners that do anything technology allows them to interrupt our reading, especially the banners that expand to cover half the page, make creepy noises, and hide the shut-down x so you can’t find it. So, as a website publisher, why would you want to use ads that are subtle, non-intrusive, quite, and do not disturb your visitors while they’re reading your content. Tell them you want the jumpy ones, with a video character that walks vividly and steps on your precious writing, not those cute little double underline links.

2. Too much money is corruptive

Having too much money leads to the illusion of power and then to corruption. Who needs it? In text ads are known for generating extra revenues from a website without affecting other sources of income. Having all this extra cash is a slippery slope en route to corruption. When someone tells you about monetizing your website by placing in-text ads – just say no. No to doubling your revenues. No to too much money.

3. Web programmers are losing jobs

These are rough times and with the economy downturn, web programmers and developers are losing jobs anyway. Integrating in-text ads into a website is way too easy. It can take less than a minute to simply paste a line of code into the website and that’s it – the in-text ads are there. They require no changes to the website, no new code, no programming or developing, no IT, no QA – what will all our colleagues and friends do? Avoiding in-text ads will help keep their jobs.

4. They make affiliate programs look bad

Affiliate programs rule. We work hard to cooperate with affiliate programs and promote links to their sales efforts. Good affiliate plans have conversion rates of about 1%, which means that for every 100 clicks we get on our website, we get 1 affiliation fee payment. Those in-text ads are on pay per click basis (PPC) – the website publisher gets paid for every click. Every click. This makes our favorite pay-per-acquisition and pay-per-lead affiliate programs look bad.

5. You have to create real content

When you have nothing new to write about in your blog, when you can’t find any nice videos or images to upload, when your website is left empty of new content… Who do you turn to? The advertising banners! We cover our website with real-estate for ads: big squares, skyscrapers, leader boards, whatever we can get our hands on to fill all that space. Who needs quality content when you have good ads? But those in-text ads, they don’t take any space on the website, they don’t cover real-estate. In-text ads just blend smoothly into your content, so they actually force us to come up with original content. It’s terrible.

6. No new un-related topics

It’s nice that the ads around a website’s content throw in different ideas that are not related to the content. You can read a historic post about The Manhattan Project and the banners will announce the new season of Project Runway. It opens up your mind to new horizons. As opposed to that, those nasty in text ads insist on being relevant. Since the ad is hooked on an actual term within the content, it’s mostly relevant and supplements the content. This way, with in-text relevancy, how will you get exposed to new topics?

7. We’re addicted to ad interruptions

We breathe ads. From the moment we wake up, on our way to work or school, in our office or classroom, in the afternoon, in front of the TV and PC, all day long until we close our eyes to sleep (well, sometimes even in our dreams) – advertisers fight for our attention, interrupting us in whatever we do. In text ads are different. The double underline links tell us there’s an ad behind them and ask for our permission – interested? Give it a hover. Then, only if we’re interested in the ad within the bubble, we click on it. In-text ads are not stuck to our faces. But we got used to those ads everywhere. If all advertisements will ask for our permission, like in-text ads do, we might lose all those precious interruptions. Tell them that you need those interruptions like the air you breathe!

8. Nobody likes advertisers

People generally don’t like advertisers and marketers. Sad but true. In text ads get high quality scores from advertisers. It makes sense. Since the visitor actually gives permission to get exposed to the ad and actively demonstrates interest (by hovering, and then clicking), there’s a good chance he will be genuinely interested in the advertiser’s content. From the advertiser’s point of view, it’s the next best thing after search ads, and way better than banners and contextual ads around the content. When you use in-text ads, you make advertisers happy, and why would you want to do that?!

9. You need to analyze eCPM and CTR

Do you prefer getting paid without work related incentives? If so, stay away from in-text ads. Integrating in-text ads into your website is very easy, and money comes in instantly. But then, you can always earn more with simple changes. Consider the color, the format of the underline, the number of hooks, the location in the page, blacklist keywords, whitelist keywords… there are improvements that take little work and can add up on your bottom line. But alas, to get these higher revenue numbers, you need to look at your eCPM and CTR and analyze some data… doubling your money is possible, but if you’re afraid of some work, you’d better keep your distance.

10. Another reason anyone?

The tenth reason is up to you. When thinking about the top 10 reasons not to use in text advertising, I came up with the fact that they don’t jump around like our favorite banners; they make you too much money, which can be corruptive; they threat web programmers’ jobs by being too easy to integrate; the pay per click model makes affiliate programs look bad; you have to create real original content; they are so relevant, that we don’t get exposed to new un-related topics; they lower the volume of ad interruptions, which we’re so addicted to; and they might even make advertisers happy with high quality scores, and nobody likes advertisers… that’s 9 reasons.

Can you think of another reason not to use in text ads?

How to Use YouTube Video Ads for Your Business

YouTube’s video advertising platform is one of the most exciting around, offering your business cost-effective advertising options that you can customize in depth and target very specific user groups. Whether your business is entirely online or grounded in a brick-and-mortal location, YouTube video ads can help you increase your reach, boost brand awareness, improve conversion rates, and more. This is one marketing strategy that you should seriously consider adding to your arsenal. Here’s how you can use YouTube video ads effectively to market your business.

Getting Started

Before you can start creating effective YouTube video ads for your business, you have to link your YouTube channel to your AdWords account, and then in AdWords create a new Online Video campaign. Once that is done, you’ll be guided through a simple setup process where you select your target audience, budget, and other essential marketing parameters. YouTube offers you multiple advertising formats and ad creation options with which you can experiment. Below we’ll look at a safe approach to getting your campaign running and staying within your budget, which you can then adjust depending on your results.

Choosing the Right Video Ad Format For Your Business

YouTube video ads can come in four formats; display ads, overlay ads, skippable ads and non-skippable in-stream ads. Display ads are those that appear right of the feature video and overlay ads are semi-transparent and appear on the lower portion of your videos. Skippable ads users can skip after 5 seconds of viewing whereas non-skippable video ads must be watched before your video can be viewed.

Both skippable and non-skippable ads can appear before, during, or after the main video. Of all these ads, non-skippable ads are in theory the most effective, yet they are the most expensive also, that is, they have the highest cost per thousand (CPM) impressions. What’s more, they can suffer from a high video abandonment rate, so they are a bit of a gamble.

High priority skippable video ads are a safer and usually more cost-effective choice for most businesses, so you may want to consider focusing on them, at least at the beginning of your campaign. Depending on your available budget, choose a realistic CPV, or cost per view, the amount you pay whenever a viewer watches a portion of your YouTube video ads. The usual CPV for a locally-targeted skippable ad is between $0.10 and $0.30, which means you can get good exposure even on a small budget. Make an in-stream bid that amounts to half of that cost, but don’t forget later on to tweak this figure depending on the performance of your ads.

Targeting Your Audience

After choosing your ad type, you have to define your target audience. If you already have some video marketing data from past campaigns, you may want to draw on that to choose the demographics, that is, the gender and the age range for your YouTube video ads. An effective approach is to combine demographics targeting with keyword targeting, to focus on a specific category of users such as men between 25-45 years who like cars and watch videos on car cleaning and maintenance, or women between 23-56 who love birds, and watch videos about canaries. The important thing is to combine targeting options to focus your YouTube video ads on people who are truly interested in what you have to offer.

Finally, placements enable you to target individual YouTube videos or specific YouTube Channels, which can come in handy if you want your ads displayed in a partner’s videos. After you’ve chosen your audience, you can create your ad and add a banner to it to make it stand out.

YouTube Video Ad Tips

Regardless of the type of ads you choose or your target audience, here are some tips that will help you get more out of your YouTube ads.

Keep your YouTube in-stream video ads separate from your YouTube Search ads (which display the video ad within the video search results), by targeting them to separate audiences.
Set a low maximum daily budget to minimize unprofitable views at the beginning of your campaign and keep unexpected volume in check.
If you’re on a small budget, focus on targeting small groups while ensuring that your predicted views don’t exceed 1,000. Smaller campaigns are easier to monitor and to adjust.
Lower a predicted audience estimate by adding overlapping keywords.
Retarget your ads to your YouTube viewers using the AdWords remarketing tool to increase conversion rates and improve brand awareness and recall.
YouTube video ads can be a great marketing tool for your business. Don’t forget, however, that like any type of online marketing, they require constant adjustment and fine tuning to be highly successful.