A large portion of people on the internet use Google adsense, yahoo! publisher network or other types of pay per click advertising companies to make a passive income.
So – if you are making an income from these types of ads, you need to make sure that they have maximum effect – which means – the right placement, the right format, and the right number.
Placement of Ads
The first thing involved, to make sure your ads have that regular visitors, is placing them in the right place.
Now this does depend on the type of website, but in general, it has been found that more people will look at ads that are placed just at the top of the centre of the page. This is because, it has been found that this is where our eyes are automatically drawn to.
On the Google AdSense Help Centre, they have drawn up a “heat map”, which shows where (in general) you are more likely to have success with your ads.
The darker orange is the most successful placement for ads, and the white is the least successful section.
A lot of people with blogs will place the ads in their righthand sidebars. If you look on the map you will see that this is the place that people are least likely to look at. If you are writing a blog, the best place would appear to be just above the post.
Although – people have also found as much success by having ads directly beneath the post as well. That way… people finish reading the article, and their eyes automatically carry on to your ads.
Formatting Your AdsIt has been found that people like ads that look similar to the website itself – this is due to becoming “ad blind”, and not paying attention to anything that looks like an ad (a bit like muting the ads on TV, our minds tend to “mute” information that may not be important, and after a while we do not see the ads – even if they are of interest to us).
So… this means using the same colour, the same font, and the same text size, will generally get more visitors that ads that are strikingly different. You are not trying to deceive your visitors, into thinking that the ad is a part of the text – you are trying to combat “ad blindness”, and show them ads that may actually appeal to them.However. This does not always work. In places like forums, where people are focused on the topic on hand, they do not tend to pay attention to the ads, regardless of whether they look different or the same. Some forums have been rather successful at using completely contrasting colours – so that the ads are “in your face” and stand out. Whether you blend ads, or make them contrasting really depends on your type of website or blog. You need to play around and find what works for you. It can be the difference between a 1% click through rate, and a 10% click through rate – so is certainly worth the work and effort.
Right Number of AdsThe biggest mistake that people make, are placing more ads than necessary on their websites or blogs.
Taking Google AdSense as an example – just because you are allowed to have 3 ads, and an ad block it doesn’t mean that you should.
Sometimes if you have more ads than necessary, it will force people to leave your page, because they can not be bothered looking at all of the ads. You will also get paid less per click, with more ads on the 1 page – as they are all creating impressions, and lowering your click through rate.The rule is – keep your ads to the absolute minimum – so that your visitors don’t feel like they have just walked into a giant billboard. If you follow these tips, and play around with your own website, you are sure to see an increase in visitors to your ads. The most important thing to take from this post, is that websites (like people) are all different. They attract different visitors, and all contain different information. You need to experiment – just because it works most of the time, it doesn’t mean it is the best for your website.